The ESHClub supports the Future of Tourism Coalition

We have become supporters of a new movement created to reshape the future of tourism! The European Sustainable Hospitality Club has signed the Guiding Principles launched by the newly formed Future of Tourism Coalition:

  • the Center for Responsible Travel (CREST), a nonprofit research organization dedicated to increasing the positive global impact of responsible tourism;

  • the Destination Stewardship Center, a volunteer-driven nonprofit organization dedicated to protecting the world’s distinctive places;

  • Green Destinations, a non-profit foundation for sustainable destination development and recognition;

  • Sustainable Travel International, a non-profit organization dedicated to protecting and conserving our planet’s most vulnerable destinations;

  • Tourism Cares, a nonprofit network bringing its members from around the globe helping people thrive, and

  • the Travel Foundation, a leading global charity that works in partnership with governments, businesses and communities to develop and manage tourism to maximise its benefits for communities and the environment;

  • with the guidance of the Global Sustainable Tourism Council (GSTC), which is the advisory body of the Coalition, as it establishes and manages global sustainable standards, known as the GSTC Criteria.



It was a must for us to be part of it, as these principles outline a bold vision for tourism's path forward. This vision retains the integrity of destinations, promotes inclusivity and equality, maximizes positive impacts for communities and environments, and fosters collaborative change. As signatories, we commit to align our recovery strategies with these principles and do our part to create a better tomorrow, especially in the hospitality industry.


This Coalition is a communitarian exertion to diagram another, more maintainable bearing for the travel industry and move the norm by seeking after a common worldwide strategic: place objective needs at the focal point of the travel industry's new future.


Many years of liberated development in movement have put our reality's prized places in danger – ecologically, socially, socially, and monetarily. In spite of sincere endeavors to neutralize the pattern by numerous people in question, boundless corruption has endured. While the individuals from the Coalition have consistently observed the requirement for a basic move in how the travel industry functions, COVID-19 has added direness to this issue and further featured both the travel industry's positive and negative effects on objections around the globe.


The travel industry currently faces a test and a decision in how to recuperate, and an exceptional chance to join around another vision and graph a superior course into what's to come.




The Coalition has cooperatively evolved and propelled a lot of Guiding Principles that diagram a strong vision for the travel industry's way ahead. The 13 standards give a reasonable good and business basic for building a more advantageous travel industry, while ensuring the spots and individuals on which it depends.


They are calling upon the travel industry offices, travel organizations, governments, financial specialists, non-legislative associations, and objective networks to sign on to these Guiding Principles. By voicing their dedication, signatories consent to adjust their techniques and activities behind this extraordinary arrangement of standards as they push ahead from the COVID-19 pandemic.


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