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Our team's purpose is to empower hospitality businesses to become a force for positive change and improve their performance and impacts by advocating for nature conservation and human rights, while being future-proof. As a community of cross-disciplinary Hospitality and Travel experts, we are committed to empowering hospitality teams with education and expertise to transform the industry for the better by developing integrated and participatory processes to apply sustainability principles and values in all business processes.

The European Sustainable Hospitality Club was established in 2019 with the goal of promoting sustainability in the hospitality industry. Our experienced team of cross-disciplinary experts advocates for nature conservation, human rights, and innovation to improve the performance and impacts of the businesses we advise.

At the ESHClub, we are committed to promoting sustainability and creating a positive impact on people and the environment within the hospitality industry. Our team of experts leverages their extensive knowledge to develop innovative and inclusive solutions to complex social and business challenges.

To achieve this, we empower our team to make informed decisions and act responsibly.

Our Code of Business Ethics serves as a guide to our team's decision-making process and ensures that we uphold ethical behavior in all our interactions with each other, clients, business partners, and communities.


Maribel Esparcia Pérez  &  Dan Pontarlier

European Sustainable Hospitality Club Co-Founders

Image by Remco Mariën



People & Sustainability at The European Sustainable Hospitality Club's core

Who Must Comply with Our Code of Business Ethics? 

Our Code of Business Ethics applies to all individuals and organizations that are involved with or represent the European Sustainable Hospitality Club, including our stakeholders and third-party partners. Compliance with our ethical standards is essential for ensuring the integrity and sustainability of our operations and relationships.

Code of Business Ethics and ESHClub policies Sum Up



Contribute to society and Human well-being

Our actions must positively impact society and the well-being of people. We strive to make decisions that have a positive impact on our communities and the environment.

Honesty and Transparency

We conduct our business with integrity, honesty, and transparency. We do not engage in any form of corruption or unethical behavior, and we are committed to providing accurate and truthful information to all stakeholders.

Responsibility to Stakeholders

We acknowledge our responsibility to all stakeholders, including customers, employees, shareholders, and the communities in which we operate. We are committed to meeting the needs of our stakeholders while acting in an ethical and socially responsible manner.

Responsible use of technology and social media

We use technology and social media responsibly, respecting the privacy and rights of others. We do not engage in any form of cyberbullying, harassment, or discrimination.

Support for human rights and labor standards

We support and respect human rights and labor standards, including non-discrimination, fair labor practices, and freedom of association. We ensure that our suppliers and partners also adhere to these standards.

Environmental Support and Protection

We are committed to reducing our environmental impact and promoting sustainable practices. We strive to minimize waste, conserve resources, and support renewable energy sources.

Be fair and take action not to discriminate.

We promote fairness, equal opportunity, and diversity in all aspects of our business operations. Discrimination, harassment, or any other form of unfair treatment will not be tolerated.

Respect for intellectual property rights

We are committed to protecting the personal data and privacy of our stakeholders, including employees, customers, and partners. We adhere to all applicable data protection laws and regulations.

Prohibition of conflicts of interest

We avoid any conflict of interest and ensure that our business dealings are fair, transparent, and in the best interest of our stakeholders.

Advocacy for sustainable and responsible tourism practices

We advocate for sustainable and responsible tourism practices, including environmental conservation and community development. We support initiatives that promote these practices and work with our stakeholders to implement them.

Compliance with laws and regulations

We comply with all applicable laws, regulations, and standards in our business operations. We continuously monitor and assess our compliance and take corrective action when necessary.


We respect the confidentiality of information and take appropriate measures to safeguard sensitive data. We do not disclose confidential information unless required by law.

Zero tolerance for bribery and corruption

We uphold the highest ethical standards in all our business dealings and have zero tolerance for bribery and corruption. We strictly comply with all relevant anti-bribery and anti-corruption laws and regulations.

Commitment to diversity, equity, and inclusion

We are committed to fostering an inclusive workplace that respects diversity and promotes equity. We do not tolerate any form of discrimination based on race, gender, sexual orientation, religion, or any other characteristic protected by law.

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